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Digest Basic
Digest Basic
From $17.70Enzymedica
Digest Basic
30 capsulesFrom $17.70 -
Omega 3 Super Boost
Omega 3 Super Boost
From $28.80Waihi Bush
Omega 3 Super Boost
250mlFrom $28.80 -
Biotin 5,000mcg
Biotin 5,000mcg
$37.80Doctor's Best
Biotin 5,000mcg
120 vegecaps$37.80 -
Brain Formula
Brain Formula
From $41.90Efamol
Brain Formula
120 capsulesFrom $41.90 -
Premium Vision - Complete eye care
SaleBONUSPremium Vision - Complete eye care
$69.30$64.90Good Health
Premium Vision - Complete eye care
60 capsules$64.90$69.30 -
Hemp Hearts
Hemp Hearts
From $24.90Hemp Farm
Hemp Hearts
1kgFrom $24.90 -
Burns & Bites Cooling Gel
SaleBONUSBurns & Bites Cooling Gel
$25.30$24.30Weleda
Burns & Bites Cooling Gel
36ml$24.30$25.30 -
Evening Primrose Oil 1300mg
BONUSEvening Primrose Oil 1300mg
$18.60Solgar
Evening Primrose Oil 1300mg
30 softgels$18.60 -
Calendula Soap
Calendula Soap
$13.20Weleda
Calendula Soap
100g$13.20 -
LotsaLocks
LotsaLocks
$94.90MenoMe
LotsaLocks
90 vege capsules$94.90 -
Cranberry 50,000
Cranberry 50,000
From $25.60Nutra-Life
Cranberry 50,000
50 capsulesFrom $25.60 -
Hydrate & Restore Face Cream
Hydrate & Restore Face Cream
$43.20The Herb Farm
Hydrate & Restore Face Cream
50ml$43.20 -
100% Pure Magnesium Oil
100% Pure Magnesium Oil
From $21.20Aciea
100% Pure Magnesium Oil
118mlFrom $21.20 -
Max Energy Bs
Max Energy Bs
$72.45Quantum Nutritional Labs
Max Energy Bs
54ml$72.45 -
Go Calcium 1-A-Day
Go Calcium 1-A-Day
From $31.30GO Healthy
Go Calcium 1-A-Day
60 capsulesFrom $31.30 -
Sleep Tea
Sleep Tea
From $25.50artemis
Sleep Tea
30gmFrom $25.50 -
Liquid Vitamin E
BONUSLiquid Vitamin E
$35.90Solgar
Liquid Vitamin E
59ml$35.90 -
Benfotiamine 150 + Alpha-Lipoic Acid 300 with BenfoPure
Benfotiamine 150 + Alpha-Lipoic Acid 300 with BenfoPure
$58.00Doctor's Best
Benfotiamine 150 + Alpha-Lipoic Acid 300 with BenfoPure
60 vegecaps$58.00 -
Zinc Liquid
Zinc Liquid
$22.60Skybright
Zinc Liquid
50ml$22.60 -
Clean Lean Protein - Just Natural
Clean Lean Protein - Just Natural
From $55.50Nuzest
Clean Lean Protein - Just Natural
500gFrom $55.50 -
Uricleanse - Urinary care
SaleBONUSUricleanse - Urinary care
$38.50$36.20Good Health
Uricleanse - Urinary care
50 capsules$36.20$38.50 -
Vitamin C Acerola
Vitamin C Acerola
From $30.60LifeStream
Vitamin C Acerola
220 vegecapsFrom $30.60 -
Rutin 500mg
BONUSRutin 500mg
$23.40Solgar
Rutin 500mg
50 tablets$23.40
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.