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Energy & Vitality 
SaleBONUSEnergy & Vitality
$43.20$40.50Good Health
Energy & Vitality
30 capsules$40.50$43.20 -
Probiotics Baby Drops (formerly Pro-B Baby Drops) 
SaleBONUSProbiotics Baby Drops (formerly Pro-B Baby Drops)
$31.50$24.40Radiance
Probiotics Baby Drops (formerly Pro-B Baby Drops)
8ml$24.40$31.50 -
Derma Care Horopito Cream
Derma Care Horopito Cream
$20.50Kolorex
Derma Care Horopito Cream
50g$20.50 -
Pure Marine Collagen Powder
SaleBONUSPure Marine Collagen Powder
From $38.80From $54.10Radiance
Pure Marine Collagen Powder
200gmFrom $38.80From $54.10 -
Vitamin B1 100mg
BONUSVitamin B1 100mg
$28.80Solgar
Vitamin B1 100mg
100 vegecaps$28.80 -
Vitamin E 671mg (1000IU)
BONUSVitamin E 671mg (1000IU)
$59.60Solgar
Vitamin E 671mg (1000IU)
50 softgels$59.60 -
Calendula Healing Cream
SaleBONUSCalendula Healing Cream
$25.30$24.30Weleda
Calendula Healing Cream
36ml$24.30$25.30 -
Digestive Enzymes - Triple Action Formula 
Digestive Enzymes - Triple Action Formula
From $27.20Nutra-Life
Digestive Enzymes - Triple Action Formula
60 vegecapsFrom $27.20 -
Quercetin Immune
Quercetin Immune
$39.90BioBalance
Quercetin Immune
90 vege capsules$39.90 -
NMN
NMN
$98.90SRW
NMN
60 capsules$98.90 -
Atlantic Dulse Flakes
Atlantic Dulse Flakes
From $17.00Pacific Harvest
Atlantic Dulse Flakes
25gmFrom $17.00 -
Kids ViroGone
Kids ViroGone
From $29.20artemis
Kids ViroGone
100mlFrom $29.20 -
Organic Brazil Nuts Activated 
Organic Brazil Nuts Activated
From $22.20ROAR
Organic Brazil Nuts Activated
150gmFrom $22.20 -
NZ Bush Bitters 
NZ Bush Bitters
From $22.20Self Heal
NZ Bush Bitters
100mlFrom $22.20 -
Foot Balm
Foot Balm
$24.90Weleda
Foot Balm
75ml$24.90 -
Natural Vitamin E Cream 
Natural Vitamin E Cream
From $18.40Ultimate Life
Natural Vitamin E Cream
100gm potFrom $18.40 -
Magnesium Marine Capsules
Magnesium Marine Capsules
$43.60LifeStream
Magnesium Marine Capsules
120 vegecaps$43.60 -
Bladder Confidence
Bladder Confidence
$30.60Clinicians
Bladder Confidence
30 tablets$30.60 -
BioMax Glutathione Liposomal
BioMax Glutathione Liposomal
$75.90Coyne Healthcare
BioMax Glutathione Liposomal
30 vege capsules$75.90 -
MultiFlora Probiotic
MultiFlora Probiotic
From $26.20Clinicians
MultiFlora Probiotic
30 vegecapsFrom $26.20 -
Cinnamon Cacao with Cordyceps & Lions Mane Mushroom 
Cinnamon Cacao with Cordyceps & Lions Mane Mushroom
From $26.50Wildwood
Cinnamon Cacao with Cordyceps & Lions Mane Mushroom
100gmFrom $26.50 -
Almond & Dark Chocolate Snacking Clusters 
Almond & Dark Chocolate Snacking Clusters
$9.90Pure Delish
Almond & Dark Chocolate Snacking Clusters
150gm$9.90 -
Lymphomax
Lymphomax
$41.20Nature's Sunshine
Lymphomax
100 vege capsules$41.20
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
