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Ashwagandha 450mg
Ashwagandha 450mg
$31.00NOW foods
Ashwagandha 450mg
90 vegecaps$31.00 -
One-Step Cleanser & Toner
One-Step Cleanser & Toner
$28.50Weleda
One-Step Cleanser & Toner
100ml$28.50 -
Ultra C 1000mg
Ultra C 1000mg
$32.40Thompson's
Ultra C 1000mg
60 tablets$32.40 -
Bone Broth Protein Powder - Unflavoured
Bone Broth Protein Powder - Unflavoured
$78.90Mitchells Nutrition
Bone Broth Protein Powder - Unflavoured
500gm$78.90 -
NZ Green Lipped Mussel 5600+
NZ Green Lipped Mussel 5600+
$34.40Nutra-Life
NZ Green Lipped Mussel 5600+
100 capsules$34.40 -
Super Ubiquinol CoQ10 200mg
Super Ubiquinol CoQ10 200mg
$99.90Life Extension
Super Ubiquinol CoQ10 200mg
30 softgels$99.90 -
Arnica 30c
SaleBONUSArnica 30c
$20.70$17.90Weleda
Arnica 30c
100 tablets$17.90$20.70 -
Good Vita-D
Good Vita-D
$26.40The Good Vitamin Co. Ltd
Good Vita-D
90 soft chews$26.40 -
Iron with Vitamin C
Iron with Vitamin C
$12.70Swisse
Iron with Vitamin C
30 tablets$12.70 -
Hemp Protein
Hemp Protein
From $19.20Hemp Farm
Hemp Protein
1kgFrom $19.20 -
Ginkgo & Focus+ With Brahmi & B Vitamins
Ginkgo & Focus+ With Brahmi & B Vitamins
$23.60Swisse
Ginkgo & Focus+ With Brahmi & B Vitamins
50 tablets$23.60 -
Thyroid Activator
Thyroid Activator
$36.20Nature's Sunshine
Thyroid Activator
100 vegecaps$36.20 -
Fragrance Free Baby Soap
Fragrance Free Baby Soap
$5.90BioHoney
Fragrance Free Baby Soap
80gm$5.90 -
HS-II
HS-II
$38.70Nature's Sunshine
HS-II
100 capsules$38.70 -
Raw Protein Slim & Tone - Vanilla Cinnamon
Raw Protein Slim & Tone - Vanilla Cinnamon
From $49.90Amazonia
Raw Protein Slim & Tone - Vanilla Cinnamon
1kgFrom $49.90 -
Chaga Mushrooms
Chaga Mushrooms
From $86.90SuperFeast
Chaga Mushrooms
100gFrom $86.90 -
BioVital Enzymes
BioVital Enzymes
$56.70BioTrace
BioVital Enzymes
60 capsules$56.70 -
RAW Manuka Honey MGO265+
RAW Manuka Honey MGO265+
From $31.60New Zealand Raw Honey Company
RAW Manuka Honey MGO265+
270gmFrom $31.60 -
Floravital Formula
Floravital Formula
From $32.30Floradix
Floravital Formula
250mlFrom $32.30 -
MacuGuard Ocular Support With Saffron
MacuGuard Ocular Support With Saffron
$40.90Life Extension
MacuGuard Ocular Support With Saffron
60 softgels$40.90 -
Tulsi Pomegranate Green Tea
Tulsi Pomegranate Green Tea
$11.00Organic India
Tulsi Pomegranate Green Tea
25 infusion bags$11.00 -
DIY Kombucha Kit
DIY Kombucha Kit
$43.20Mad Millie
DIY Kombucha Kit
1 Kit$43.20 -
Thriving Family Protein - Smooth Vanilla
Thriving Family Protein - Smooth Vanilla
$72.70Nutra Organics
Thriving Family Protein - Smooth Vanilla
450g$72.70
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.