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Swedish Bitter Tincture
Swedish Bitter Tincture
From $16.80Self Heal
Swedish Bitter Tincture
100mlFrom $16.80 -
Tinted Moisturiser - Day Light
BONUSTinted Moisturiser - Day Light
$48.40Living Nature
Tinted Moisturiser - Day Light
50ml$48.40 -
Organic Ashwagandha Powder
Organic Ashwagandha Powder
$22.90Green Trading
Organic Ashwagandha Powder
250gm$22.90 -
Marine Collagen Beauty Powder - Vanilla
Marine Collagen Beauty Powder - Vanilla
$75.50Two Islands
Marine Collagen Beauty Powder - Vanilla
328gm$75.50 -
Veggie Hero
Veggie Hero
From $42.20Nutra Organics
Veggie Hero
125gFrom $42.20 -
Organic Ashwagandha Capsules
Organic Ashwagandha Capsules
$31.90Green Trading
Organic Ashwagandha Capsules
120 vege capsules$31.90 -
Sensitive Deodorant Bicarb Free + Wild Orange
Sensitive Deodorant Bicarb Free + Wild Orange
$14.20slo
Sensitive Deodorant Bicarb Free + Wild Orange
55gm$14.20 -
Hemp Seed Oil - liquid
Hemp Seed Oil - liquid
$23.60new hemisphere
Hemp Seed Oil - liquid
250ml$23.60 -
Beef Bone Broth - Turmeric
Beef Bone Broth - Turmeric
$44.90Nutra Organics
Beef Bone Broth - Turmeric
125g$44.90 -
NMN Nicotinamide Mononucleotide NAD+
SaleNMN Nicotinamide Mononucleotide NAD+
$51.30$47.80Good Health
NMN Nicotinamide Mononucleotide NAD+
60 tablets$47.80$51.30 -
Organic Seed Mix Activated
Organic Seed Mix Activated
$9.20ROAR
Organic Seed Mix Activated
125gm$9.20 -
High Strength Omega3 Liquid
High Strength Omega3 Liquid
From $54.10Ethical Nutrients
High Strength Omega3 Liquid
170ml Fruit PunchFrom $54.10 -
Acid Soothe
Acid Soothe
$17.70Enzymedica
Acid Soothe
30 capsules$17.70 -
Kombu Strips
Kombu Strips
From $16.80Pacific Harvest
Kombu Strips
180gmFrom $16.80 -
Regenerating Day Cream
Regenerating Day Cream
$122.50Dr Hauschka
Regenerating Day Cream
40ml$122.50 -
ThroatGuard PRO
ThroatGuard PRO
$28.90BLIS Probiotics
ThroatGuard PRO
30 lozenges$28.90 -
Cordyceps 530mg
Cordyceps 530mg
$54.90Nature's Sunshine
Cordyceps 530mg
90 capsules$54.90 -
NZ Manuka Pure Essential Oil
SaleBONUSNZ Manuka Pure Essential Oil
$34.00$31.70Dolphin Clinic
NZ Manuka Pure Essential Oil
10ml$31.70$34.00 -
Blueberry Burst Kids Natural Toothpaste - Fluoride Free
Blueberry Burst Kids Natural Toothpaste - Fluoride Free
$6.50Grants
Blueberry Burst Kids Natural Toothpaste - Fluoride Free
75g$6.50 -
DHA
SaleBONUSDHA
$72.00$66.10Nordic Naturals
DHA
90 strawberry softgels$66.10$72.00 -
Men's Formula
Men's Formula
$46.50Nature's Sunshine
Men's Formula
60 capsules$46.50 -
Collagen Protein
Collagen Protein
From $46.80Nutra Organics
Collagen Protein
225gFrom $46.80 -
pH Drops
pH Drops
$15.90Ionza
pH Drops
3ml$15.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.