Artificial Colour Free
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Luminous Powder - Light 
BONUSLuminous Powder - Light
$51.20Living Nature
Luminous Powder - Light
14gm$51.20 -
Psyllium Hulls Combo
Psyllium Hulls Combo
$55.20Nature's Sunshine
Psyllium Hulls Combo
320gm$55.20 -
Nervous Fatigue
Nervous Fatigue
$50.20Nature's Sunshine
Nervous Fatigue
100 capsules$50.20 -
Organic Fiji Ginger Immunity Shots
Organic Fiji Ginger Immunity Shots
$17.90Daily Good
Organic Fiji Ginger Immunity Shots
350ml$17.90 -
Gutsy Gummies - Blueberry
Gutsy Gummies - Blueberry
From $30.80Nutra Organics
Gutsy Gummies - Blueberry
150gFrom $30.80 -
Daily Boost Tonic
Daily Boost Tonic
$48.20Wild Dispensary
Daily Boost Tonic
300ml$48.20 -
Sensitive Shampoo & Conditioner Travel Set
Sensitive Shampoo & Conditioner Travel Set
$20.50Holistic Hair
Sensitive Shampoo & Conditioner Travel Set
2 x 50ml$20.50 -
Papaya Mint
Papaya Mint
$34.60Nature's Sunshine
Papaya Mint
70 tablets$34.60 -
Ritual Union Nail Polish
Ritual Union Nail Polish
$28.80Hanami
Ritual Union Nail Polish
15ml$28.80 -
Choc Chip Protein Cookie 
Choc Chip Protein Cookie
$3.99Justine's
Choc Chip Protein Cookie
60gm$3.99 -
Lipstick - Dusk
BONUSLipstick - Dusk
$29.50Living Nature
Lipstick - Dusk
4gm$29.50 -
Inner Health Powder - Dairy Free
Inner Health Powder - Dairy Free
$47.90Inner Health
Inner Health Powder - Dairy Free
90gm$47.90 -
Soothing Oat Bath Soak 
Soothing Oat Bath Soak
$20.20Frankie Apothecary
Soothing Oat Bath Soak
250gm$20.20 -
Ultimate Calm
BONUSUltimate Calm
$70.90Solgar
Ultimate Calm
30 tablets$70.90 -
Vegan Lipstick 
SaleVegan Lipstick
From $33.10From $34.90Lily Lolo
Vegan Lipstick
Au Naturel 4gFrom $33.10From $34.90 -
Hydrating Shampoo & Conditioner Travel Set
Hydrating Shampoo & Conditioner Travel Set
$20.50Holistic Hair
Hydrating Shampoo & Conditioner Travel Set
2 x 50ml$20.50 -
Lovers - Luxury Body Oil
SaleBONUSLovers - Luxury Body Oil
$24.40$22.70Dolphin Clinic
Lovers - Luxury Body Oil
100ml$22.70$24.40 -
Coconut Flakes Dark Organic Chocolate
Coconut Flakes Dark Organic Chocolate
$10.40Bennetto
Coconut Flakes Dark Organic Chocolate
80gm$10.40 -
Dual-Blend Repairing Serum with Rose Essential Oil
Dual-Blend Repairing Serum with Rose Essential Oil
$73.90Lemon and Beaker
Dual-Blend Repairing Serum with Rose Essential Oil
30ml$73.90 -
Urinary-med 
Urinary-med
$30.60Naturo Pharm
Urinary-med
25ml Oral Spray$30.60 -
Virgin Coconut Oil
Virgin Coconut Oil
$16.30Chantal Organics
Virgin Coconut Oil
370ml$16.30 -
Max Nasal Spray 
Max Nasal Spray
$39.90Xlear
Max Nasal Spray
45ml$39.90 -
Raw Protein Slim & Tone - Triple Chocolate 
Raw Protein Slim & Tone - Triple Chocolate
$49.90Amazonia
Raw Protein Slim & Tone - Triple Chocolate
500g$49.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
