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Cuprum Tongue Cleaner 
Cuprum Tongue Cleaner
$15.40Black Chicken Remedies
Cuprum Tongue Cleaner
1 Item$15.40 -
Cough Elixir 
SaleBONUSCough Elixir
$42.50$39.90Weleda
Cough Elixir
200ml$39.90$42.50 -
Children's Tooth Gel
Children's Tooth Gel
$10.40Weleda
Children's Tooth Gel
50ml$10.40 -
Liquid Stevia Pure 
Liquid Stevia Pure
From $9.90SweetNZ
Liquid Stevia Pure
100mlFrom $9.90 -
High Strength Vit C 1200mg + Vit D + Zinc 
High Strength Vit C 1200mg + Vit D + Zinc
$41.30Nutra-Life
High Strength Vit C 1200mg + Vit D + Zinc
120 tablets$41.30 -
Dry Vitamin A 5000 IU
BONUSDry Vitamin A 5000 IU
$16.20Solgar
Dry Vitamin A 5000 IU
100 tablets$16.20 -
Manuka Honey Lozenges - Zesty Lemon 
Manuka Honey Lozenges - Zesty Lemon
From $9.00Comvita
Manuka Honey Lozenges - Zesty Lemon
12 lozengesFrom $9.00 -
Vitamin A 10,000 IU
Vitamin A 10,000 IU
$18.40NOW foods
Vitamin A 10,000 IU
100 softgels$18.40 -
Tri-Colour Maca Root Gelatinised Powder 
Tri-Colour Maca Root Gelatinised Powder
$23.70Matakana Superfoods
Tri-Colour Maca Root Gelatinised Powder
250gm$23.70 -
Bentonite 
Bentonite
From $29.10NZeolite
Bentonite
120gmFrom $29.10 -
Super Boost C
Super Boost C
$56.90BePure
Super Boost C
200gm$56.90 -
Cacao Powder Organic Criollo Heritage 
Cacao Powder Organic Criollo Heritage
From $21.10Matakana Superfoods
Cacao Powder Organic Criollo Heritage
1kgFrom $21.10 -
Organic Lip Balm - Moon
Organic Lip Balm - Moon
$9.20Hurraw
Organic Lip Balm - Moon
4.8g$9.20 -
Kids Good Probiotics Digestive Health 
Kids Good Probiotics Digestive Health
$24.30The Good Vitamin Co. Ltd
Kids Good Probiotics Digestive Health
45 chewable tablets$24.30 -
Cedar + Sage Natural Deodorant
Cedar + Sage Natural Deodorant
$14.20slo
Cedar + Sage Natural Deodorant
55gm$14.20 -
Elite Electrolyte Liquid with Zest 
Elite Electrolyte Liquid with Zest
$58.20BioTrace
Elite Electrolyte Liquid with Zest
240ml$58.20 -
Go Lecithin 1500 - Cholesterol Support 
Go Lecithin 1500 - Cholesterol Support
$27.80GO Healthy
Go Lecithin 1500 - Cholesterol Support
120 softgels$27.80 -
Children's DHA - chewable
SaleBONUSChildren's DHA - chewable
From $32.20From $33.40Nordic Naturals
Children's DHA - chewable
180 softgelsFrom $32.20From $33.40 -
Hydrating Mist Toner
BONUSHydrating Mist Toner
From $12.30Trilogy
Hydrating Mist Toner
100mlFrom $12.30 -
Thyroid Support
Thyroid Support
$46.20Nature's Sunshine
Thyroid Support
60 capsules$46.20 -
Slippery Elm 360mg
Slippery Elm 360mg
$42.20Nature's Sunshine
Slippery Elm 360mg
100 capsules$42.20 -
Organic Inulin Powder
Organic Inulin Powder
$29.30NOW foods
Organic Inulin Powder
227gm$29.30 -
Fibre Biotics Capsules
Fibre Biotics Capsules
From $33.60LifeStream
Fibre Biotics Capsules
100 vegecapsFrom $33.60
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
