Sustainable oral care for a cleaner planet

Solid is committed to transforming everyday oral care with products that are good for you and the environment. From their base in Tītahi Bay, Porirua, they are tackling the staggering 16 million toothpaste tubes sent to landfill each year in New Zealand, offering a sustainable alternative that reduces plastic waste.

Innovative, effective formulations

Solid’s range includes toothpaste in traditional, tablet, and powder formats, designed to provide a thorough, natural clean without compromising performance. Carefully crafted with natural ingredients, each product ensures oral hygiene is simple, safe, and environmentally responsible. Switching to Solid means you can maintain a bright, healthy smile while eliminating unnecessary plastic from your routine.

Eco-conscious production & packaging

Every aspect of Solid’s products reflects their sustainability ethos. From sourcing natural ingredients to designing zero-waste packaging, they prioritise environmentally friendly practices. Tablets and powders come in recyclable or reusable containers, helping reduce your environmental footprint while delivering the same effectiveness as conventional toothpaste.

What makes Solid unique?

• Innovative toothpaste in tablet, powder, and paste formats
• Made with natural, safe ingredients
• Designed to reduce plastic waste and landfill impact

How do toothpaste tablets work?

Simply chew a tablet, brush with a wet toothbrush, and enjoy a natural, effective clean.

Are Solid products safe for children?

Yes, Solid offers formulations suitable for the whole family—always follow label directions.

Can Solid replace traditional toothpaste completely?

Yes, tablets, powders, and pastes are designed to provide a full oral care routine without plastic waste.