Founded by outdoor experts

Goodbye was created in 1999 by Becky Cashman and John Sanderson, former outdoor guides who now bring their passion for adventure to everyday life. Understanding the challenges of outdoor activities, from grazed knees to stings and sun exposure, they designed products that are genuinely natural, high-performance, and safe for the whole family.

Certified natural & water-free

All Goodbye products are certified by NATRUE, ensuring they are natural, GMO-free, cruelty-free and clean. The water-free formulations are a hallmark of the brand, making the products more concentrated, portable and effective, while minimising environmental impact.

Sustainable & responsible

As a B Corp, Goodbye meets rigorous social and environmental standards. The brand gives at least 1% of annual sales to environmental causes through One Percent for the Planet, supporting organisations such as Oceanswatch and Protect Our Winters Aotearoa. Goodbye continuously innovates in product design, packaging, and sustainable practices, reflecting a deep respect for both people and the planet.

Why we love Goodbye

• Certified natural, water-free, and cruelty-free formulations
• Adventure-ready, portable skincare for outdoor enthusiasts
• B Corp certified and committed to environmental giving