A pioneer in natural hair care

Giovanni is a leader in the natural hair care movement, bringing together salon-quality innovation and the purity of nature. Founded by Arthur Guidotti, a Beverly Hills hairstylist to the stars, the brand was born from his belief that truly beautiful hair starts with nourishment. He set out to create products powered by rich natural ingredients instead of harsh chemicals.

Nature’s finest ingredients

Each Giovanni formula is carefully crafted with vitamins, minerals, herbs, proteins and essential oils that work in harmony to care for hair. From hydrating shampoos and conditioners to natural styling gels, waxes and treatments, Giovanni products help enhance your hair’s natural vitality while supporting a clean, conscious routine.

Style meets sustainability

Now led by Arthur’s son, James Guidotti, Giovanni bridges the gap between high-end, fashion-forward style and natural wellness. The brand continues to innovate with sleek, sustainable packaging and responsibly sourced ingredients that reflect its commitment to a greener beauty ethos.

Trusted for quality & care

As one of the first full-range, salon-inspired hair care brands in natural product stores, Giovanni remains a trusted name for those seeking both performance and purity. Its dedication to quality, creativity and sustainability has made it a favourite among those who value conscious self-care.

Why we love Giovanni

• Combines salon-quality performance with natural ingredients
• Family-founded brand with decades of expertise
• Stylish, eco-conscious products that care for hair and planet

Frequently asked questions

Is Giovanni hair care suitable for all hair types?

Yes. Giovanni offers a wide range of products designed to suit different hair types, textures and needs.

Are Giovanni products cruelty-free?

Yes. Giovanni is committed to creating cruelty-free products and does not test on animals.

Do Giovanni products contain sulphates or parabens?

No. Giovanni formulas are made without harsh chemicals like sulphates and parabens, supporting a gentler, more natural approach to hair care.