Artificial Colour Free
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PA Pro Intensive Rejuvenating Serum 
PA Pro Intensive Rejuvenating Serum
$41.70Sukin
PA Pro Intensive Rejuvenating Serum
25ml$41.70 -
PA Pro Intensive Firming Eye Cream 
PA Pro Intensive Firming Eye Cream
$42.70Sukin
PA Pro Intensive Firming Eye Cream
15ml$42.70 -
For Perimenopause and PMS Support - Hormone Balance 
For Perimenopause and PMS Support - Hormone Balance
$59.50Wild Dispensary
For Perimenopause and PMS Support - Hormone Balance
200ml$59.50 -
Jasmine Essential Oil (3% In Jojoba)
SaleBONUSJasmine Essential Oil (3% In Jojoba)
$27.40$25.50Dolphin Clinic
Jasmine Essential Oil (3% In Jojoba)
10ml$25.50$27.40 -
Volumising Solid Shampoo for Fine, Flat Hair
Volumising Solid Shampoo for Fine, Flat Hair
$23.90Ethique
Volumising Solid Shampoo for Fine, Flat Hair
110g$23.90 -
Focus Collagen Creamer - Decadent Chocolate 
Focus Collagen Creamer - Decadent Chocolate
$45.10Locako
Focus Collagen Creamer - Decadent Chocolate
300gm$45.10 -
Vitamin B1 Liquid Supplement 
Vitamin B1 Liquid Supplement
$22.40TJ Clark
Vitamin B1 Liquid Supplement
237ml$22.40 -
Qi Blend
Qi Blend
From $69.50SuperFeast
Qi Blend
100gFrom $69.50 -
Women's Daily Complex 
BONUSWomen's Daily Complex
From $35.00Me Today
Women's Daily Complex
120 vege capsulesFrom $35.00 -
Belladonna 
Belladonna
$20.20Naturo Pharm
Belladonna
20ml$20.20 -
Bronzing Powder Compact
Bronzing Powder Compact
$63.20Dr Hauschka
Bronzing Powder Compact
10g$63.20 -
Collagen Beauty - Vanilla
Collagen Beauty - Vanilla
$61.00Nutra Organics
Collagen Beauty - Vanilla
225g$61.00 -
Happiness Shower Gel
Happiness Shower Gel
$18.50Weleda
Happiness Shower Gel
200ml$18.50 -
Copper Massage Oil
Copper Massage Oil
$31.20Weleda
Copper Massage Oil
50ml$31.20 -
Down To Earth Essential Oil Blend 
Down To Earth Essential Oil Blend
$23.90Beauty Witch
Down To Earth Essential Oil Blend
10ml$23.90 -
Cacao & Goji Granola
Cacao & Goji Granola
$16.90Yum Granola
Cacao & Goji Granola
350gm$16.90 -
Radiance Night Oil
BONUSRadiance Night Oil
$60.60Living Nature
Radiance Night Oil
18ml$60.60 -
Spearmint Pure Essential Oil
SaleBONUSSpearmint Pure Essential Oil
$15.60$14.50Dolphin Clinic
Spearmint Pure Essential Oil
10ml$14.50$15.60 -
Curcumin Complete BCM-95
Curcumin Complete BCM-95
From $43.80Natroceutics
Curcumin Complete BCM-95
30 vege capsulesFrom $43.80 -
Men Prostate Health
Men Prostate Health
$62.70Gaia Herbs
Men Prostate Health
60 liquid capsules$62.70 -
Natural Deodorant - Geranium & Lime
Natural Deodorant - Geranium & Lime
$17.90raw nature
Natural Deodorant - Geranium & Lime
50g$17.90 -
Organic Hair Creme - Peppermint 
Organic Hair Creme - Peppermint
$33.60Dr Bronner's
Organic Hair Creme - Peppermint
177ml$33.60 -
Beauty Collagen Glow Gummies
Beauty Collagen Glow Gummies
$29.60Swisse
Beauty Collagen Glow Gummies
45 gummies$29.60
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
