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Natto-Serra 
Natto-Serra
$80.30Doctor's Best
Natto-Serra
90 vege capsules$80.30 -
Mega Lycopene 
Mega Lycopene
$57.90Life Extension
Mega Lycopene
90 softgels$57.90 -
Ultibiotics Daily Digestive Probiotic 
Ultibiotics Daily Digestive Probiotic
$33.90Swisse
Ultibiotics Daily Digestive Probiotic
30 capsules$33.90 -
Hydrate & Restore Facial Toner
Hydrate & Restore Facial Toner
$35.60The Herb Farm
Hydrate & Restore Facial Toner
100ml$35.60 -
Beta Glucans Extra Strength 250mg
Beta Glucans Extra Strength 250mg
$42.50NOW foods
Beta Glucans Extra Strength 250mg
60 vegecaps$42.50 -
Folate Restore
Folate Restore
$34.90BePure
Folate Restore
30 capsules$34.90 -
Advanced Spectrum Probiotic
Advanced Spectrum Probiotic
From $33.90Inner Health
Advanced Spectrum Probiotic
25 capsulesFrom $33.90 -
Strawberry & Pistachio Breakfast Mix 
Strawberry & Pistachio Breakfast Mix
$17.90Pure Delish
Strawberry & Pistachio Breakfast Mix
350gm$17.90 -
Sensitive Hand Cream
Sensitive Hand Cream
$19.40Weleda
Sensitive Hand Cream
50 ml$19.40 -
Infant Drops 
SaleBONUSInfant Drops
$22.10$17.10Sambucol Black Elderberry
Infant Drops
20ml$17.10$22.10 -
Wormed Oral Tablets 
Wormed Oral Tablets
$33.40Naturo Pharm
Wormed Oral Tablets
130 tablets$33.40 -
4-In-1 Organic Sugar Soap - Baby Unscented 
4-In-1 Organic Sugar Soap - Baby Unscented
From $41.30Dr Bronner's
4-In-1 Organic Sugar Soap - Baby Unscented
355mlFrom $41.30 -
Cacao Firming Mousse
Cacao Firming Mousse
$39.90Eco Tan
Cacao Firming Mousse
125ml$39.90 -
Chest Tonic
Chest Tonic
$48.20Wild Dispensary
Chest Tonic
300ml$48.20 -
Digestive Ease
Digestive Ease
$32.20artemis
Digestive Ease
100ml$32.20 -
Ultra Rich Body Cream
BONUSUltra Rich Body Cream
$44.20Living Nature
Ultra Rich Body Cream
150ml$44.20 -
Kids Nasal Clear
SaleBONUSKids Nasal Clear
$14.80$12.70Clinicians
Kids Nasal Clear
20ml$12.70$14.80 -
Moor Lavender Calming Body Oil
Moor Lavender Calming Body Oil
$50.50Dr Hauschka
Moor Lavender Calming Body Oil
75ml$50.50 -
Glory Veil SPF 50+ 
Glory Veil SPF 50+
$44.50Eco By Sonya
Glory Veil SPF 50+
150ml$44.50 -
Collagen Protein Bar - Lemon Tart 
Collagen Protein Bar - Lemon Tart
$6.20Chief
Collagen Protein Bar - Lemon Tart
45g$6.20 -
Apple Cider Vinegar Chewable 
Apple Cider Vinegar Chewable
$24.80Pro-life
Apple Cider Vinegar Chewable
50 chewable tablets$24.80 -
Dry Shampoo - Light Hair
Dry Shampoo - Light Hair
$15.90raw nature
Dry Shampoo - Light Hair
28g$15.90 -
Dry Shampoo - Dark Hair
Dry Shampoo - Dark Hair
$15.90raw nature
Dry Shampoo - Dark Hair
28g$15.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.
