Artificial Colour Free
(3708 products)Artificial Colour Free
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Jay Juniper Berry & Lime Natural Deodorant
Jay Juniper Berry & Lime Natural Deodorant
From $20.00Zorilla
Jay Juniper Berry & Lime Natural Deodorant
1x DeodorantFrom $20.00 -
Vegan Vitamin B12 Powder
Vegan Vitamin B12 Powder
$51.70VITUS Wholefoods
Vegan Vitamin B12 Powder
90g$51.70 -
Organic Omega Super Balance
Organic Omega Super Balance
From $24.90Waihi Bush
Organic Omega Super Balance
250mlFrom $24.90 -
Olive Leaf Extract - Peppermint
Olive Leaf Extract - Peppermint
$40.10Comvita
Olive Leaf Extract - Peppermint
500ml$40.10 -
Natural SPF15 Edible Lip Balm
Natural SPF15 Edible Lip Balm
$7.60MooGoo
Natural SPF15 Edible Lip Balm
5g$7.60 -
Curl-Defining Solid Conditioner for Curly & Coily Hair
Curl-Defining Solid Conditioner for Curly & Coily Hair
$23.90Ethique
Curl-Defining Solid Conditioner for Curly & Coily Hair
60g$23.90 -
Collagen Coffee - Mocha
Collagen Coffee - Mocha
From $24.90Beforeyouspeak
Collagen Coffee - Mocha
30 SachetsFrom $24.90 -
Lipstick Crayon
SaleBONUSLipstick Crayon
From $41.30From $43.50INIKA Organic
Lipstick Crayon
Deep Plum 3gFrom $41.30From $43.50 -
Flax Super Blend
Flax Super Blend
$46.60LifeStream
Flax Super Blend
200gm powder$46.60 -
Reishi Organic Mushroom Extract
Reishi Organic Mushroom Extract
$62.70FLOW STATE
Reishi Organic Mushroom Extract
120 vege capsules$62.70 -
Cooling Itch
Cooling Itch
$25.40Harker Herbals
Cooling Itch
100ml$25.40 -
Toothpaste - Cinnamon with Fluoride
Toothpaste - Cinnamon with Fluoride
$12.90Solid
Toothpaste - Cinnamon with Fluoride
95g$12.90 -
Probiotic Advanced
SaleProbiotic Advanced
$52.40$48.70Good Health
Probiotic Advanced
60 vege capsules$48.70$52.40 -
Ultimate Omega D3 Sport
SaleBONUSUltimate Omega D3 Sport
$79.60$73.10Nordic Naturals
Ultimate Omega D3 Sport
60 softgels$73.10$79.60 -
High Strength Chaga Mushroom
SaleHigh Strength Chaga Mushroom
$27.40$26.20Pro-life
High Strength Chaga Mushroom
60 vegecaps$26.20$27.40 -
St John's Wort Plus With Ginkgo & Magnesium
St John's Wort Plus With Ginkgo & Magnesium
$12.60Healtheries
St John's Wort Plus With Ginkgo & Magnesium
30 capsules$12.60 -
Golden Flax Fibre
Golden Flax Fibre
$20.80Waihi Bush
Golden Flax Fibre
550gm$20.80 -
Contouring Face Serum - Blue Gentian & Edelweiss
Contouring Face Serum - Blue Gentian & Edelweiss
$53.20Weleda
Contouring Face Serum - Blue Gentian & Edelweiss
30ml$53.20 -
Hotness Natural Muscle Rub
Hotness Natural Muscle Rub
$21.70Black Chicken Remedies
Hotness Natural Muscle Rub
28g$21.70 -
Clear Skin Support
Clear Skin Support
$30.50Clinicians
Clear Skin Support
60 vege capsules$30.50 -
Skl1 - Mobility
Skl1 - Mobility
$128.60SRW
Skl1 - Mobility
60 capsules$128.60 -
Pure Blueberry Slices
Pure Blueberry Slices
$11.90Mamaku Blue
Pure Blueberry Slices
50gm$11.90 -
Organic Beetroot Powder
NEWOrganic Beetroot Powder
From $15.90Rootstock
Organic Beetroot Powder
100gmFrom $15.90
What does Artificial Colour Free mean for health & wellness products?
The appeal of colourful food seems to capture our attention, but unfortunately, these colours aren’t always derived from the beautiful natural hues of fresh fruit and vegetables.
Artificial colours can be a common ingredient in processed foods and surprisingly can even feature in supplements. While some countries have restrictions on the types of artificial colours added into consumable products, New Zealand hasn’t restricted the use of artificial colours. The effects of these additives in sensitive individuals can include hyperactivity in children, skin sensitivities and digestive complaints, among other things.
What isn’t so well understood is how these colours are manufactured, which can be from a variety of sources, from fossil fuel sourced to insects. Luckily the use of artificial colours must be on the food labels and so with some education, it is easy to spot these additives, they can be listed as a colour or as a number. For example, E102, Tartrazine, the bright yellow colour. However, they don’t have to be listed on supplement labels.
Often supplements that are ‘free from artificial colours’ contain natural colours that are food based and provide additions of their own specific phytonutrients to the products even if it is in small quantities. Think antioxidants; these are abundant because of the vibrant colours of wholefoods. Beetroot extract, purple carrot powder, black carrot powder, turmeric and Maqui berry concentrate are some natural colours that are used in many Children’s multi vitamins and other supplements to improve their colour.