{"title":"Vitamins","description":"\u003cp\u003eVitamins are a group of compounds critical to human health and wellbeing, that we need to source from food in order to stay healthy. As the human body cannot produce all the vitamins we need to function, the best way to source these nutrients is through a well-balanced diet. While vitamin supplements cannot replace a healthy diet, which should include plenty of fresh fruit and vegetables, for certain people adding a \u003ca title=\"Natural Health Supplements\" href=\"\/collections\/natural-health-supplements\"\u003enatural supplement\u003c\/a\u003e to their diet may help with specific nutritional deficiencies.\u003c\/p\u003e\n\u003cp\u003eFactors such as consuming processed food that has lost its nutritional value, being exposed to cigarette smoke, excessive alcohol use and prolonged stress can inhibit the body’s ability to absorb vital compounds from food, which may lead to nutritional deficiencies and less than optimal body function.\u003c\/p\u003e\n\u003cp\u003eVitamins include the fat-soluble group – \u003ca href=\"\/collections\/vitamin-a\" title=\"Vitamin A\"\u003evitamin A\u003c\/a\u003e, D, E and K – as well as those which are water-soluble, including \u003ca href=\"\/collections\/vitamin-c\" title=\"Vitamin C\"\u003evitamin C\u003c\/a\u003e and the \u003ca href=\"\/collections\/vitamin-b-complex\" title=\"Vitamin B Complex\"\u003eB vitamin\u003c\/a\u003e group. They are found in reasonable quantities in virtually all whole foods we consume, including fruit and vegetables, as well as meats, eggs, nuts and seeds, though some foods contain particularly high levels of vitamins and as such may be termed \u003ca href=\"\/collections\/superfoods\" title=\"Superfoods\"\u003esuperfoods\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eAbove is our range of the known vitamins required by the body for optimal wellbeing. Choose from our vast selection of vitamin products, from single nutrients to those in complexes, \u003ca href=\"\/collections\/multivitamins\" title=\"Multivitamins\"\u003emultivitamins\u003c\/a\u003e, \u003ca href=\"\/collections\/liposomal-products\" title=\"Liposomal Products\"\u003eliposomal products\u003c\/a\u003e and naturally-sourced vitamins, as well as products tailored for specific ages and stages such as infants and the elderly\u003c\/p\u003e","products":[{"product_id":"arepa-the-brain-drink-full-flavour-blackcurrant","title":"The Brain Drink - Full Flavour Blackcurrant","description":"\u003cp\u003e\u003cstrong\u003eArepa Blackcurrant L-theanine Drink\u003c\/strong\u003e is a delicious brain-loving blackcurrant drink featuring Neuroberry® Juice, L-theanine Suntheanine®, and Pine Bark Extract Enzogenol®. Full of polyphenols, special amino acids from botanical extracts. Naturally sweetened and flavoured.\u003c\/p\u003e","brand":"Arepa","offers":[{"title":"300ml","offer_id":46872936612058,"sku":"1058927-1","price":6.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/arepa-nootropic-drink-for-mental-performance__24406.jpg?v=1758664348"},{"product_id":"vitus-wholefoods-vegan-vegan-multi-powder","title":"Vegan Multi Powder","description":"\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eVITUS Vegan Multi Powder\u003c\/span\u003e is the perfect alternative to synthetic multivitamins and minerals. A 100% natural plant-sourced wholefood containing nutritious ingredients rich in 22 essential vitamins and minerals, VITUS Vegan Multi Powder provides daily support for health, wellbeing and immunity from 100% natural food sources.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eVITUS Vegan Multi Powder provides:\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003e100% RDI of vitamins A, B12, C \u0026amp; D, folic acid, calcium, iron \u0026amp; iodine\u003c\/li\u003e\n\u003cli\u003eOver 50% RDI of vitamins B1, B3, B5, B6, vitamins E \u0026amp; K \u0026amp; zinc\u003c\/li\u003e\n\u003cli\u003eOver 25% RDI of selenium, manganese \u0026amp; vitamin B2\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e","brand":"VITUS Wholefoods","offers":[{"title":"300g","offer_id":46872966955226,"sku":"1065206-1","price":88.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/vitus-vegan-multi-powder__13160.jpg?v=1758664397"},{"product_id":"vitus-wholefoods-vegan-vitamin-b12-powder","title":"Vegan Vitamin B12 Powder","description":"\u003cdiv\u003e\n\u003cspan style=\"font-weight: 700;\"\u003eVITUS Pure Plant Sourced Vegan B12\u003c\/span\u003e contains 100% of your Recommended Dietary Intake (RDI) of Vitamin B12 and Vitamin D. This nutrient dense powder is a natural, wholefood blend that is suitable for daily use and ideal for those on a vegan or vegetarian diet. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eProduced in Australia from 89% organic ingredients, VITUS Vegan B12 contains a quinoa sprout powder, rich in B vitamins including Vitamin B12, which contributes to energy metabolism and the reduction of tiredness and fatigue. Organic mushroom powder provides an excellent source of Vitamin D while organic hemp and flax powders contribute protein and fibre. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe mild, savoury taste makes it ideal for mixing into smoothies and fresh juices, or sprinkle over your favourite food. This product is vegan, with no synthetic additives and is free from gluten.  VITUS B12 supports a healthy immunity, energy and a reduction of tiredness and fatigue, healthy nerve, tissue, brain function and production of red blood cells, extra nutrition for a vegan or vegetarian diet.\u003c\/div\u003e","brand":"VITUS Wholefoods","offers":[{"title":"90g","offer_id":46872967020762,"sku":"1065207-1","price":51.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/vitus-pure-plant-sourced-vegan-b12__05947.jpg?v=1758664257"},{"product_id":"vitus-wholefoods-vegan-vitamin-c-powder","title":"Vegan Vitamin C Powder","description":"\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eVITUS Pure Plant Sourced Vitamin C\u003c\/span\u003e is a delicious, wholefood vegan formula combining three of the world’s richest sources of vitamin C; acerola berry, camu camu and kakadu plum.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eFree from synthetic, isolated ascorbic acid and instead contains natural vitamin C from pure wholefood sources, complete with co-factors and nutrients. The 100% plant sourced blend offers a delicious and truly bioavailable vitamin C providing over 430mg of vitamin C per dose to support normal immune system function, collagen formation and the reduction of tiredness and fatigue.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eVITUS™  Pure Plant Sourced Vitamin C is a great tasting daily boost of naturally sourced vitamin C, free from artificial flavours, sweeteners, extracts, fillers or isolated vitamins.\u003c\/div\u003e","brand":"VITUS Wholefoods","offers":[{"title":"120g","offer_id":46872968921306,"sku":"1065209-2","price":44.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/vitus-pure-plant-sourced-vitamin-c__10321.jpg?v=1758663964"},{"product_id":"antipodes-eve-bio-retinol-line-reduction-serum","title":"Eve Bio-Retinol Line Reduction Serum","description":"\u003cp\u003e\u003cstrong\u003eAntipodes Eve Bio-Retinol Line Reduction Serum\u003c\/strong\u003e is a silky anti-aging serum with retinol that supports collagen and helps to improve the appearance of fine lines and wrinkles.\u003cbr\u003e\u003cbr\u003eTarget signs of aging with this non-greasy face oil that's validated by science*. Cacay oil, a natural source of vitamin A, smooths and firms, whilst retinol alternative bakuchiol refines skin texture, to reveal younger-looking skin.\u003cbr\u003e\u003cbr\u003e* Scientifically shown to stimulate Type I collagen production in human fibroblast skin cells by up to 55%. (Trinity Bioactives, 2023).\u003c\/p\u003e","brand":"Antipodes","offers":[{"title":"30ml","offer_id":46873000870106,"sku":"1088274-1","price":51.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/antipodes-eve-bio-retinol-line-reduction-serum__80286.jpg?v=1758664670"},{"product_id":"waterdrop-microlyte-grapefruit","title":"Microlyte - Grapefruit","description":"\u003cp\u003e\u003cstrong\u003ewaterdrop Microlyte - GRAPEFRUIT:\u003c\/strong\u003e Sweet, sour and slightly bitter, enjoy everything grapefruit has to offer, but with additional goodness - 5 electrolytes, 9 vitamins and zinc. \u003cbr\u003e\u003cbr\u003eGuaranteed to take you one sip further on any of your sporting adventures.\u003c\/p\u003e","brand":"waterdrop","offers":[{"title":"12 Servings","offer_id":46873003786458,"sku":"1088523-1","price":21.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/waterdrop-microlyte-grapefruit__46518.jpg?v=1758664766"},{"product_id":"chief-organic-beef-liver-capsules","title":"Organic Beef Liver Capsules","description":"\u003cp\u003e\u003cstrong\u003eChief Organic Beef Liver: \u003c\/strong\u003eDid you know that eating a single serving of liver can help you meet your daily recommended amounts of vitamins and minerals?\u003cbr\u003e\u003cbr\u003eBeef liver is the most nutrient dense organ meat and is an excellent source of B vitamins, fat-soluble vitamins (A, D, E, K), bioavailable Iron, Folate, Choline, Chromium, Copper, and Zinc.\u003cbr\u003e\u003cbr\u003eHolistically, it supports healthy hormone balance, digestive function, cardiovascular and reproductive systems, healthy skin and bones and healthy immune function. Beef liver is particularly high in vitamin B12, making it a great daily supplement to support energy levels, and for those at risk of low iron stores.\u003cbr\u003e\u003cbr\u003eAs an organ that processes toxins to make them less harmful to the body and remove them from the bloodstream, it’s crucial to eat liver products that tick the organic box like Chief Beef Liver capsules do.\u003cbr\u003e\u003cbr\u003eChief Organic Beef Liver capsules are truly nature's vitamins from real food. Eat like a Chief!\u003c\/p\u003e\u003cp\u003eConvenient and easy to take.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOrganic grass-fed and grass finished Aussie beef.\u003c\/li\u003e\n\u003cli\u003eNo added hormones, antibiotic and GMO free.\u003c\/li\u003e\n\u003cli\u003eFreeze-dried to preserve nutrients.\u003c\/li\u003e\n\u003cli\u003eKeto and Paleo-friendly.\u003c\/li\u003e\n\u003cli\u003eCertified humane, high animal welfare.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eTAPS PP4068\u003c\/p\u003e","brand":"Chief","offers":[{"title":"120 Capsules","offer_id":46873004671194,"sku":"1088563-1","price":53.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/chief-organic-beef-liver__13224.jpg?v=1758664852"},{"product_id":"chief-organic-beef-offal-multivitamin-capsules","title":"Organic Beef Offal Multivitamin Capsules","description":"\u003cp\u003e\u003cstrong\u003eChief Organic Beef Offal\u003c\/strong\u003e formulation is Nature’s most complete superfood. Containing an equal blend of beef liver, kidney, heart, spleen and tripe. Beef Offal is packed with nutrients, providing highly bioavailable protein with a balanced profile of amino acids, as well as high levels of essential vitamins and minerals, such as iron, selenium, copper and vitamins A, B12, C, folate and choline.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% certified organic grass-fed and grass finished regeneratively farmed beef providing high quality organ meats.\u003c\/li\u003e\n\u003cli\u003eHighly bioavailable vitamins and minerals from real food freeze-dried to preserve all the goodness.\u003c\/li\u003e\n\u003cli\u003eCertified humane, high animal welfare.\u003c\/li\u003e\n\u003cli\u003eNo added hormones, antibiotic free, pesticide free, GMO-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe best source of vitamins and minerals is real food, and Beef Offal is one of the most nutrient dense food sources there is.\u003cbr\u003e\u003cbr\u003eOrgan meats used to be a standard part of the diets of our ancestors but in modern society, not many people like the taste of organ meats so this encapsulated product enables you to get the benefits without the taste.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat is offal?\u003c\/strong\u003e\u003cbr\u003eOffal is collectively the organ meats of an animal, including the heart, liver, kidneys, spleen and the stomach lining (known as tripe). These were some of the most highly prized parts of an animal by our Paleolithic ancestors after they transitioned from scavengers to hunters over 2 million years ago. The nutrient-rich addition of offal to the human diet led to a significant increase in brain volume due to the extremely high nutrient density found in organ meats.\u003cbr\u003e\u003cbr\u003eThe organs of wild-caught and responsibly raised animals contains all the most bioavailable vitamins and minerals humans need to thrive. Following a “like-for-like” philosophy, organ meats support the healthy functioning of those same organs in our bodies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLiver:\u003c\/strong\u003e The most nutrient dense of all, and an excellent source of vitamins A, C, D, B12 and folate, along with minerals zinc, iron, selenium and copper.  Liver organ meat supports immune health, gut function, cardiovascular and reproductive systems, healthy skin, and strong bones. Liver contains high levels of vitamin B12 which is essential for supporting energy, detoxification processes, metabolism and red blood cells production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKidneys: \u003c\/strong\u003ehigh in the enzyme diamine oxidase (DAO) which supports the body’s response to allergens and food sensitivities. A nutrient-dense organ, kidney also provides the rare amino acid L-ergothioneine which supports healthy kidney function.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeart: \u003c\/strong\u003ean excellent source of CoQ10, vitamins B12, collagen, elastin and other proteins and enzymes found in heart tissue.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpleen:\u003c\/strong\u003e rich in highly absorbable heme-iron, an essential blood-building nutrient that supports immune health as well as necessary for red blood cells formation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTripe: \u003c\/strong\u003econtaining a high degree of connective tissue, tripe supports healthy, strong muscles and bones, supports recovery processes as well as red blood cell formation.\u003cbr\u003e\u003cbr\u003eTAPS PP4068\u003c\/p\u003e","brand":"Chief","offers":[{"title":"120 Capsules","offer_id":46873004736730,"sku":"1088564-1","price":53.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/chief-organic-beef-offal__11672.jpg?v=1758664853"},{"product_id":"chief-organic-beef-liver-heart-kidney-capsules","title":"Organic Beef Liver, Heart \u0026 Kidney Capsules","description":"\u003cp\u003e\u003cstrong\u003eChief Organic Beef Liver, Heart \u0026amp; Kidney\u003c\/strong\u003e offers a nutrient dense trio of organ meats providing a powerful source of vitamins and minerals essential for healthy immune system function.\u003cbr\u003e\u003cbr\u003eConsuming nutrient-rich superfoods naturally high in easily absorbed vitamins and minerals is one of the easiest ways to support nutritional deficiencies and ensure your body and immune system health are firing on all cylinders!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% certified organic grass-fed and grass finished regeneratively farmed beef providing high quality organ meats.\u003c\/li\u003e\n\u003cli\u003eHighly bioavailable vitamins and minerals from real food freeze-dried to preserve all the goodness.\u003c\/li\u003e\n\u003cli\u003eCertified humane, high animal welfare.\u003c\/li\u003e\n\u003cli\u003eNo added hormones, antibiotic free, pesticide free, GMO-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOrgan meats used to be a standard part of the diets of our ancestors but in modern society, not many people like the taste of organ meats so this encapsulated product enables you to get the benefits without the taste.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat is offal?\u003c\/strong\u003e\u003cbr\u003eOffal is collectively the organ meats of an animal, including the heart, liver, kidneys, spleen and the stomach lining (known as tripe). These were some of the most highly prized parts of an animal by our Paleolithic ancestors after they transitioned from scavengers to hunters over 2 million years ago. The nutrient-rich addition of offal to the human diet led to a significant increase in brain volume due to the extremely high nutrient density found in organ meats.\u003cbr\u003e\u003cbr\u003eThe organs of wild-caught and responsibly raised animals contains all the most bioavailable vitamins and minerals humans need to thrive. Following a “like-for-like” philosophy, organ meats support the healthy functioning of those same organs in our bodies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLiver: \u003c\/strong\u003eThe most nutrient dense of all, and an excellent source of vitamins A, C, D, B12 and folate, along with minerals zinc, iron, selenium and copper.  Liver organ meat supports immune health, gut function, cardiovascular and reproductive systems, healthy skin, and strong bones. Liver contains high levels of vitamin B12 which is essential for supporting energy, detoxification processes, metabolism and red blood cells production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKidneys:\u003c\/strong\u003e high in the enzyme diamine oxidase (DAO) which supports the body’s response to allergens and food sensitivities. 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This unique formulation provides essential vitamins including A, Bs, C, D3, E, and, as well as choline, inositol, iodine, and zinc to support you throughout a busy, energetic day. \u003cbr\u003e\u003cbr\u003eThese multivitamin gummies are designed to support thyroid function and metabolism, supporting a normal healthy metabolic rate and energy production for both women and men. \u003cbr\u003e\u003cbr\u003eAdult Multi gummies are a pectin-based gummy, and gelatin-free, meaning they are suitable for vegetarians, are sugar-free, and contain the bioavailable forms of vitamin A and D.\u003c\/p\u003e","brand":"Good Health","offers":[{"title":"90 gummies","offer_id":47176170406106,"sku":"1111116-1","price":24.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/good-health-adult-multi-gummies-daily-health__65999.jpg?v=1764576519"},{"product_id":"radiance-bioage-nmn","title":"BioAge NMN","description":"\u003cp\u003e\u003cstrong\u003eRadiance BioAge NMN: \u003c\/strong\u003eLive energised. 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