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They're a great choice for anyone looking to reduce their exposure to unnecessary synthetic ingredients without compromising on results.\u003c\/p\u003e\n\u003cp\u003eWhether you prefer neutral tones for an effortless look or richer shades to create depth and definition, you'll find eye makeup to suit every style, eye colour and occasion. Pair your favourite mascara with an eyeliner for added definition or complete your look with eyeshadow and perfectly groomed brows.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs natural eye makeup suitable for sensitive eyes?\u003c\/strong\u003e\u003cbr\u003eMany products are formulated with gentle ingredients such as mineral pigments and botanical extracts, making them a popular choice for sensitive eyes. Always check individual product information if you have known sensitivities or wear contact lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits of mineral-based eye makeup?\u003c\/strong\u003e\u003cbr\u003eMineral pigments provide rich colour while being naturally derived, helping create smooth, blendable formulas that deliver beautiful results with a lightweight feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I make my eye makeup last longer?\u003c\/strong\u003e\u003cbr\u003eApply makeup to clean, dry eyelids, layer products where needed, and finish with a setting spray if desired. Choosing quality formulas and allowing each layer to set can help improve wear throughout the day.\u003c\/p\u003e","products":[{"product_id":"lily-lolo-volume-naturale-mascara","title":"Volume Naturale Mascara","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLily Lolo Volume Naturale Mascara\u003c\/strong\u003e blends intense lash volume with nourishing care. With a custom fibre brush, natural wax complex, and zero clumping, it’s bold beauty - naturally elevated.  Effortlessly builds volume, definition, and separation with a specially designed fibre brush.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe clean formula coats lashes in deep, dramatic black while conditioning and supporting healthy lash growth. Smudge-resistant, flake-proof, and instant volume. Builds dramatic volume with each coat -no flakes, no fuss. 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Specifically designed to extend the wear of powder eyeshadow, keeping it smooth and crease-free.","brand":"Lily Lolo","offers":[{"title":"4g","offer_id":46872864882906,"sku":"1007609-1","price":37.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/lily-lolo-eye-primer__54402.jpg?v=1758664354"},{"product_id":"lily-lolo-big-lash-mascara","title":"Big Lash Mascara","description":"\u003cspan style=\"font-weight: bold;\"\u003eLily Lolo Big Lash Mascara\u003c\/span\u003e is a mascara for fuller, longer and bigger lashes. Quick to dry, vegan-friendly and suitable for sensitive eyes, this mascara has it all. Formulated for all day wear using ingredients that are kind to you and our planet.","brand":"Lily Lolo","offers":[{"title":"Black","offer_id":46872865079514,"sku":"1014502-1","price":51.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/lily-lolo-big-lash-mascara-black__94088.jpg?v=1758664357"},{"product_id":"dr-hauschka-defining-mascara","title":"Defining Mascara","description":"\u003cspan style=\"font-weight: bold;\"\u003eDr. Hauschka Mascara Defining 01 Black\u003c\/span\u003e separates and defines each lash for a naturally expressive look. The formulation combines mineral pigments with nourishing ingredients such as eyebright and beeswax to soothe and protect delicate lashes.","brand":"Dr Hauschka","offers":[{"title":"01 Black 6ml","offer_id":46872868978906,"sku":"1003555-1","price":49.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/dr-hauschka-mascara-defining-01-black__77625.jpg?v=1758664267"},{"product_id":"dr-hauschka-volume-mascara","title":"Volume Mascara","description":"\u003cspan style=\"font-weight: bold;\"\u003eDr. Hauschka Mascara Volume 01 Black\u003c\/span\u003e creates visibly thicker lashes for a real volume boost. The formulation combines mineral pigments with nourishing ingredients such as quince seed, silk and candelilla wax to envelop and protect every single lash.","brand":"Dr Hauschka","offers":[{"title":"01 Black 8ml","offer_id":46872869404890,"sku":"1003939-1","price":52.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/dr-hauschka-mascara-volume-01-black__30757.jpg?v=1758664266"},{"product_id":"dr-hauschka-brow-lash-gel","title":"Brow \u0026 Lash Gel","description":"\u003cspan style=\"font-weight: bold;\"\u003eDr. Hauschka Brow \u0026amp; Lash Gel\u003c\/span\u003e is a transparent gel that shapes and fixes eyelashes and eyebrows to intensify the effect of all mascaras. The formulation of nourishing botanical ingredients such as neem and eyebright nourishes lashes and eyebrows.","brand":"Dr Hauschka","offers":[{"title":"6ml","offer_id":46872869601498,"sku":"1004210-1","price":42.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/dr-hauschka-brow-and-lash-gel__05619.jpg?v=1758664266"},{"product_id":"inika-organic-lash-brow-serum","title":"Lash \u0026 Brow Serum","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Lash \u0026amp; Brow Serum\u003c\/strong\u003e: Say hello to luscious lashes and brows with this conditioning serum. INIKA Organic Lash \u0026amp; Brow Serum features a blend of pure, luxurious botanical oils that nourish hairs and follicles, supporting healthy hair growth, as well as a unique dual precision brush. \u003cbr\u003e\u003cbr\u003eThe serum’s superior formula contains black castor oil, which is rich in essential fatty acids and helps support moisture levels. This calming and restorative oil thickens and conditions hairs. Meanwhile, marula seed oil is high in antioxidants, essential fatty and amino acids – a conditioning extract that absorbs easily and helps lashes and brows appear glossy and lustrous.\u003cbr\u003e\u003cbr\u003eHoused in sustainable PCR recycled single-use plastic, INIKA Organic Lash \u0026amp; Brow Serum features a dual-purpose brush applicator suitable for eyebrows and lashes alike, with a point brush to apply product to lashes, and spoolie to comb through the brows. Suitable for use morning and night.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"7ml","offer_id":46872950505690,"sku":"1057526-1","price":61.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-lash-and-brow-serum__95564.jpg?v=1758664654"},{"product_id":"inika-organic-curvy-lash-mascara","title":"Curvy Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Curvy Lash Mascara - Black\u003c\/strong\u003e is a luxurious curling mascara that lifts, lengthens and curls lashes with its custom-designed wand, taking your look from flirty to dramatic in just a few swipes. \u003cbr\u003e\u003cbr\u003eINIKA Organic Curvy Lash Mascara is enriched with certified organic carnauba wax for show-stopping lashes with supreme hold, plus botanical ingredients that condition hair fibres. \u003cbr\u003e\u003cbr\u003eLash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. Meanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects. \u003cbr\u003e\u003cbr\u003eThis mascara evenly coats lashes in plant-based, buildable, rich, and glossy pigment, lifting each lash from root to tip and holding it in place. Accentuate your lashes with intense curl and a smudge-proof finish that lasts all day. \u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 7.5ml","offer_id":46872950571226,"sku":"1057527-1","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-curvy-lash-mascara-black__00904.jpg?v=1758664668"},{"product_id":"inika-organic-purity-lash-mascara","title":"Purity Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Organic Purity Lash 8.5ml \u003c\/strong\u003eis a pioneering mascara suited to accentuating sensitive eyes. INIKA Organic Purity Lash Mascara features 71% certified organic ingredients that enrich lashes while imparting full-coverage rich pigment. \u003cbr\u003e\u003cbr\u003eThis world-first formula is enriched with carnauba wax for supreme hold, plus nourishing botanical ingredients that condition hair fibres. Lash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. \u003cbr\u003e\u003cbr\u003eMeanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects. This natural, organic and vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its cranberry water base, featuring vitamins C and A. \u003cbr\u003e\u003cbr\u003ePurity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for sensitive eyes and for those searching for a mascara that is truly rich in nourishing certified organic ingredients.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 8.5ml","offer_id":46872950636762,"sku":"1057530-1","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-organic-purity-lash__65652.jpg?v=1758664657"},{"product_id":"inika-organic-bold-lash-mascara","title":"Bold Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Mascara Bold Lash 13ml\u003c\/strong\u003e is an all-natural formula that instantly amplifies lashes with rich, glossy pigment in a single swipe.\u003cbr\u003e\u003cbr\u003eINIKA Organic Bold Lash Mascara is enriched with certified organic carnauba wax for show-stopping lashes with supreme hold, plus botanical ingredients that condition hair fibres. \u003cbr\u003e\u003cbr\u003eLash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. Meanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects. \u003cbr\u003e\u003cbr\u003eINIKA Organic Bold Lash Mascara glides on smoothly, building up to your desired level of dramatic volume, helping lashes appear thicker than ever. Achieve an ultra-bold appearance with the large, custom-designed volumising brush head that separates and coats each lash.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 13ml","offer_id":46872950702298,"sku":"1057531-1","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-mascara-bold-lash__80871.jpg?v=1758664657"},{"product_id":"inika-organic-eyeshadow-quad","title":"Eyeshadow Quad","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Eyeshadow Quad\u003c\/strong\u003e is an eyeshadow palette that combines rich colour of pure mineral pigments with the mess-free application of a pressed powder.\u003cbr\u003e\u003cbr\u003eHoused in luxe packaging made sustainably with paper, the iconic fine and highly pigmented mineral eyeshadows are free from synthetic pressing agents. The compact’s kind-to-skin formula is enriched with softening and nourishing cocoa seed extract, as well as hypoallergenic carnauba wax that creates a long-lasting finish while illuminating mineral mica imparts ethereal radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlowers:\u003c\/strong\u003e\u003cbr\u003eA feminine combination of rose and pink powders plus shades for contour and dimension easily takes you from day to night. Offering the best of both worlds, this eyeshadow quad combines the rich colour of pure mineral pigments with the mess-free application of a pressed powder.\u003c\/p\u003e\n\u003cp\u003eINIKA Organic Eyeshadow Quad - Flowers lets you create a variety of subtle and bold eyeshadow blends with a super blendable mix: a dark matte shade, two satin transition colours and a shimmering highlight. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSunset:\u003c\/strong\u003e\u003cbr\u003eEnthralling like a summer sunset, this sultry combination of burnt orange, beige and brown powders takes you from day to night. Offering the best of both worlds, this eyeshadow quad combines the rich colour of pure mineral pigments with the mess-free application of a pressed powder.\u003cbr\u003e\u003cbr\u003eEyeshadow quad in sunset lets you create a variety of subtle and bold eyeshadow blends with a super blendable mix: a dark matte shade, two satin transition colours and a shimmering highlight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWind:\u003c\/strong\u003e\u003cbr\u003eA\u003cb\u003e \u003c\/b\u003eperfect combination of neutral nude and cocoa-tinged powders takes you from day to night. Offering the best of both worlds, this eyeshadow quad combines the rich colour of pure mineral pigments with the mess-free application of a pressed powder. \u003cbr\u003e\u003cbr\u003eThis eyeshadow quad in wind lets you create a variety of subtle and bold eyeshadow blends with a super blendable mix: a dark matte shade, two satin transition colours and a shimmering highlight.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Flowers 8g","offer_id":46872950767834,"sku":"1057534-1","price":77.7,"currency_code":"NZD","in_stock":true},{"title":"Sunset 8g","offer_id":46872950800602,"sku":"1057534-3","price":73.8,"currency_code":"NZD","in_stock":false},{"title":"Wind 8g","offer_id":46872950833370,"sku":"1057534-2","price":77.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-quad-eyeshadow-palette__62951.jpg?v=1758663930"},{"product_id":"inika-organic-liquid-eyeliner","title":"Liquid Eyeliner","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Liquid Eyeliner 4ml: \u003c\/strong\u003eThis precision liquid eyeliner combines all-natural botanical extracts with pure pigment for a sharp, smudge-free finish that's gentle on the eyes. Its precision tip allows for meticulous and easy application, ensuring a perfect result every time.\u003cbr\u003e\u003cbr\u003eFree from quick-drying alcohols and harsh synthetic dyes yet still highly effective, the vitamin-rich, vegan formula is enhanced with nourishing aloe vera, which soothes and hydrates. 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INIKA Organic Brow Palette comes complete with light and dark brow powders for fully customisable colour, wax, and everything you need for speedy application on the go. \u003cbr\u003e\u003cbr\u003eThe brow trio is made from 100% natural, vegan formulations enriched with nourishing botanical extracts. Its transparent brow wax contains super softening cocoa and shea butters that condition brows, while carnauba wax holds your shape in place with a water-resistant, long-lasting finish. \u003cbr\u003e\u003cbr\u003eHoused in packaging made sustainably with paper, this Brow Palette also features a mirror so you can easily perfect your brows anywhere, any time.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"8g","offer_id":46872950964442,"sku":"1057542-1","price":77.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-brow-palette__05465.jpg?v=1758664645"},{"product_id":"inika-organic-long-lash-mascara","title":"Long Lash Mascara","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Mascara Long Lash 8ml\u003c\/strong\u003e is a luxurious vegan formula with 100% natural ingredients to boost lash length, volume and span in one swipe. \u003cbr\u003e\u003cbr\u003eINIKA Organic Long Lash Mascara is enriched with certified organic carnauba wax for show-stopping lashes with supreme hold, plus botanical ingredients that condition hair fibres. Lash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and soothing magnolia bark extract, which serves to nourish and condition for smooth application. Meanwhile, vitamin E-rich antioxidant sunflower seed oil conditions and protects.\u003cbr\u003e\u003cbr\u003eINIKA Organic Long Lash Mascara helps you achieve a spectacular panoramic effect thanks to the silky-smooth texture and intense, pure mineral pigments. The custom lengthening brush head allows the perfect amount of mascara to be applied every time, delivering long-lasting, smudge-proof lush colour in a single stroke.\u003cbr\u003e\u003cbr\u003eAvailable in shades Black and Brown.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 8ml","offer_id":46872983371994,"sku":"1057528-1","price":56.9,"currency_code":"NZD","in_stock":true},{"title":"Brown 8ml","offer_id":46872983404762,"sku":"1057528-2","price":56.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-mascara-long-lash__79871.jpg?v=1758664005"},{"product_id":"inika-organic-eye-pencil","title":"Eye Pencil","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Organic Eye Pencil 1.1g: \u003c\/strong\u003eThis luxuriously creamy eye pencil glides on smoothly for even, richly pigmented coverage and comfortable all-day wear. \u003cbr\u003e\u003cbr\u003eSuitable for precision application when finely sharpened and a smudged smoky eye, the versatile vegan formula imparts bold, pure mineral pigment while conditioning the delicate skin around the eyes with botanical extracts. \u003cbr\u003e\u003cbr\u003eHoused in wood and sustainable aluminium packaging, INIKA Organic Organic Eye Pencil is enhanced with enriching and protective vitamin E, while softening certified organic coconut oil helps support skin health, protect against environmental pollutants, and diminish the appearance of fine lines. \u003cbr\u003e\u003cbr\u003eBoth gentle for sensitive eyes and highly effective, the formula is boosted with hypoallergenic carnauba wax to extend wear and leave a water-resistant, long-lasting finish.\u003cbr\u003e\u003cbr\u003eAvailable in shades Black, Cocoa and Emerald.\u003c\/p\u003e","brand":"INIKA Organic","offers":[{"title":"Black 1.1g","offer_id":46872983470298,"sku":"1057536-1","price":38.3,"currency_code":"NZD","in_stock":true},{"title":"Cocoa 1.1g","offer_id":46872983503066,"sku":"1057536-2","price":38.3,"currency_code":"NZD","in_stock":true},{"title":"Emerald 1.1g","offer_id":46872983535834,"sku":"1057536-3","price":38.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2702\/7418\/files\/inika-organic-organic-eye-pencil__26126.jpg?v=1758663926"},{"product_id":"inika-organic-brow-pencil","title":"Brow Pencil","description":"\u003cp\u003e\u003cstrong\u003eINIKA Organic Brow Pencil\u003c\/strong\u003e is a beautifully creamy all-natural formula to define your arches, disguise gaps and add volume with longwear pigment. \u003cbr\u003e\u003cbr\u003eINIKA Organic Brow Pencil imparts rich colour and features skin-loving botanical extracts for perfected, conditioned brows, leaving no waxy residue.\u003cbr\u003e\u003cbr\u003eEnriched with protective vitamin E and moisturising certified organic coconut oil for soft texture that effortlessly glides over the eyebrows, the gentle formula helps support skin health while enhancing brows. 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