{"title":"Chief","description":"\u003ch2\u003ePremium collagen \u0026amp; protein nutrition for everyday wellbeing\u003c\/h2\u003e\n\u003cp\u003eChief creates collagen and protein bars and powders that prioritise clean, high-quality ingredients and exceptional taste. Sustainably sourced and thoughtfully formulated, their products are free from artificial thickeners, fillers, emulsifiers, preservatives, sweeteners, and sugar alcohols. Low in sugar and gluten-free, each product provides energising, convenient nutrition designed to fit into busy, modern lifestyles while supporting overall wellbeing.\u003c\/p\u003e\n\u003ch3\u003eWholesome nutrition to support active lives\u003c\/h3\u003e\n\u003cp\u003eChief is dedicated to nourishing both body and planet. Their range of bars and powders are made to provide practical, wholesome nutrition for daily life, whether you’re fuelling workouts, outdoor adventures, or long workdays. By combining clean, minimally processed ingredients with expert formulation, Chief empowers you to thrive throughout the day.\u003c\/p\u003e\n\u003ch4\u003eAre Chief products gluten-free?\u003c\/h4\u003e\n\u003cp\u003eYes, all bars and powders are gluten-free.\u003c\/p\u003e\n\u003ch4\u003eDo they contain added sugar?\u003c\/h4\u003e\n\u003cp\u003eProducts are low sugar, free from unnecessary sweeteners or sugar alcohols.\u003c\/p\u003e\n\u003ch4\u003eAre there any artificial ingredients?\u003c\/h4\u003e\n\u003cp\u003eNo, they contain no artificial thickeners, fillers, emulsifiers, preservatives, sweeteners, or sugar alcohols.\u003c\/p\u003e\n\u003ch4\u003eCan they be used on the go?\u003c\/h4\u003e\n\u003cp\u003eYes, bars are perfect for convenient snacking and powders for quick nutrition anytime.\u003c\/p\u003e\n\u003cp\u003eFrom collagen and protein bars to powders, Chief offers convenient, delicious options for clean nutrition. 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Beef liver is particularly high in vitamin B12, making it a great daily supplement to support energy levels, and for those at risk of low iron stores.\u003cbr\u003e\u003cbr\u003eAs an organ that processes toxins to make them less harmful to the body and remove them from the bloodstream, it’s crucial to eat liver products that tick the organic box like Chief Beef Liver capsules do.\u003cbr\u003e\u003cbr\u003eChief Organic Beef Liver capsules are truly nature's vitamins from real food. 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Containing an equal blend of beef liver, kidney, heart, spleen and tripe. Beef Offal is packed with nutrients, providing highly bioavailable protein with a balanced profile of amino acids, as well as high levels of essential vitamins and minerals, such as iron, selenium, copper and vitamins A, B12, C, folate and choline.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% certified organic grass-fed and grass finished regeneratively farmed beef providing high quality organ meats.\u003c\/li\u003e\n\u003cli\u003eHighly bioavailable vitamins and minerals from real food freeze-dried to preserve all the goodness.\u003c\/li\u003e\n\u003cli\u003eCertified humane, high animal welfare.\u003c\/li\u003e\n\u003cli\u003eNo added hormones, antibiotic free, pesticide free, GMO-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe best source of vitamins and minerals is real food, and Beef Offal is one of the most nutrient dense food sources there is.\u003cbr\u003e\u003cbr\u003eOrgan meats used to be a standard part of the diets of our ancestors but in modern society, not many people like the taste of organ meats so this encapsulated product enables you to get the benefits without the taste.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat is offal?\u003c\/strong\u003e\u003cbr\u003eOffal is collectively the organ meats of an animal, including the heart, liver, kidneys, spleen and the stomach lining (known as tripe). These were some of the most highly prized parts of an animal by our Paleolithic ancestors after they transitioned from scavengers to hunters over 2 million years ago. The nutrient-rich addition of offal to the human diet led to a significant increase in brain volume due to the extremely high nutrient density found in organ meats.\u003cbr\u003e\u003cbr\u003eThe organs of wild-caught and responsibly raised animals contains all the most bioavailable vitamins and minerals humans need to thrive. Following a “like-for-like” philosophy, organ meats support the healthy functioning of those same organs in our bodies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLiver:\u003c\/strong\u003e The most nutrient dense of all, and an excellent source of vitamins A, C, D, B12 and folate, along with minerals zinc, iron, selenium and copper.  Liver organ meat supports immune health, gut function, cardiovascular and reproductive systems, healthy skin, and strong bones. Liver contains high levels of vitamin B12 which is essential for supporting energy, detoxification processes, metabolism and red blood cells production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKidneys: \u003c\/strong\u003ehigh in the enzyme diamine oxidase (DAO) which supports the body’s response to allergens and food sensitivities. 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Providing type 1 and 3 collagen in a small molecular weight hydrolysed peptide format making it highly bioavailable. This nourishing amino acid blend supports post-workout recovery, good-looking hair, skin and nails, joint comfort and mobility as well as healthy digestive function and a robust gut lining. 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Many collagen protein powders use third party raw materials that might prove questionable in terms of purity and quality, with some even testing positive for traces of heavy metal contamination. 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Providing type 1 and 3 collagen in a small molecular weight hydrolysed peptide format making it highly bioavailable. This nourishing amino acid blend supports post-workout recovery, good-looking hair, skin and nails, joint comfort and mobility as well as healthy digestive function and a robust gut lining. It’s your new go-to nutritional powerhouse!\u003cbr\u003e\u003cbr\u003eAvailable in two irresistible flavours, creamy vanilla or decadent rich dark chocolate, as well as a versatile unflavoured option to add to cooking and baking, you’ll be spoilt for choice.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% grass-fed bovine collagen providing a complete array of muscle-building amino acids.\u003c\/li\u003e\n\u003cli\u003e Highest quality Australian grown, processed \u0026amp; manufactured.\u003c\/li\u003e\n\u003cli\u003eHighly bioavailable and easily digested.\u003c\/li\u003e\n\u003cli\u003eNo added sugar, no vegetable oils and no nasties of any kind.\u003c\/li\u003e\n\u003cli\u003eGut friendly, gluten-free, ultra-low carb, keto \u0026amp; paleo friendly \u0026amp; 5-star health rated.\u003c\/li\u003e\n\u003cli\u003eCertified Halal and FODMAP friendly.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCollagen is your go-to support for all aspects of health, wellness. Hydrolysed collagen has the advantage of being readily taken up by the body’s cells to support:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMuscle health and post-workout recovery\u003c\/li\u003e\n\u003cli\u003eConnective tissue integrity elasticity and flexibility\u003c\/li\u003e\n\u003cli\u003eJoint comfort and mobility\u003c\/li\u003e\n\u003cli\u003eHealthy bones, strength and density\u003c\/li\u003e\n\u003cli\u003eImmune function and performance\u003c\/li\u003e\n\u003cli\u003eSkin hydration, smoothness and elasticity particularly in the face of fine lines with aging\u003c\/li\u003e\n\u003cli\u003eMetabolic, brain and heart health\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eQuality matters!\u003cbr\u003eWhat you put in your body to nourish your cells should be your #1 concern. This means being careful about where you source your collagen from. 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